In a long tail marketplace, there are more niches, more opportunities to break through in one specific category as "best."
The long tail also means there are more places to become famous in -- online and off line.
Social networks and media have increased the likelihood that it is your peers who will vote for "best."
This photo has been awarded multiple badges of excellence and recognition by peers on Flickr. The photographer has graciously thanked each one of them.
[The view of Ellaidhoo from the doni, the traditional Maldivian boat -- courtesy of Andrea Cassani, Flickr]















Valeria, the photo is striking! It really drew me in as I opened your blog.
Posted by: Robyn | August 31, 2007 at 08:04 AM
I like the personal touch this person has exhibited. Thanking people is important.
Posted by: Geoff Livingston | August 31, 2007 at 11:02 AM
I love your opening comment regarding the long tail marketplace providing more opportunities....an extremely important point, and one of the biggest factors in the power of the internet to level the consumer playing field so that even the small businesses and individuals can compete for market share. And in this case for recognition.
It is indeed a truly beautiful photograph.
Posted by: Trisha | August 31, 2007 at 08:52 PM
Robyn -- I love the colors and angle in the image. The photo transported me to a multi sensory place.
Geoff -- Andrea's portfolio on Flickr shows a lot of personality and artistry. When I enlarged that photo to enjoy it and saw the list of comments the post wrote itself.
Trisha -- small businesses used to rely on the local economy and community to survive. Then big discount stores came in and took the market away. The Internet has leveled the playing field once again, allowing specialized merchants to service a niche market best.
Posted by: Valeria Maltoni | September 01, 2007 at 12:17 PM