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Karen -- more than an impression (to start) I hope we will really make strides to give the real thing -- attention.

Gavin -- how nice to have you here and glad the move is behind you ;-) Hmmm... a CPC, should we post a job description?

I agree Valeria. Participation is not going to go away -- it will only strengthen and will need to become a "core competency" for any marketing focused organisation. Now all we need is a Chief Participation Officer. Now that would be something!


Thanks for your discussion on technology, and the need to keep human traits intact. The art of conversation is a real human need, and although technology can help keep us connected, there is nothing that replaces face-to-face communication.

Since this isn't always feasible, then at least (as you say) companies should "open the conversation up" to give us the impression that they care enough to listen to our concerns. After all, we did take the time to buy their product or service.

In a world ripe with rudeness and indifference, companies who realize this will become the real winners in the hunt for customer loyalty.

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