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Hi Valeria,

I personally think that we're quite a long way from real personalization, which I posted about in more detail a couple of days ago.

If by 'made by you' you mean that the consumer is enabled and incentivized to create their own profile, say for their favorite retailers and in exchange for some specific incentive, then I do believe that's an approach worth considering, providing it truly does mean sharing personal data control with those consumers.

Vera

Lewis,

How do you see personal online? Your case as my comment to you is an example of physical stuff showing up in your mailbox. How could something delight us the same way online?

Damn. For three months I have not been able to trackback to other Typepad accounts. Typepad only response is that they are working on it. Here's the link to The Starbucks Surprise: http://lgbusinesssolutions.typepad.com/solutions_to_grow_your_bu/2007/08/the-starbucks-s.html

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