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Hate to interrupt but of course we want both (at least the three of us). I am going to trackback to your post Valeria, because for the second time in the past year I received a Starbucks surprise, both targeted and made for (by) me.

"And there is a danger that, once again, the lazy people (spammers, SEO abusers, etc.) would confuse the signal."

Exactly. And they do! Which, sadly, muddies up the results. This is why the community must insist on making social and business pariahs of the spammers and abusers.

It's an interesting dynamic to examine, because the heavyweights become extragovernmental enforcers -- transcending national borders in order to deliver results that attract people and businesses on their own volition. Their vested interest in delivering better results than their competitors may be our best chance of winning this thing for both businesses and consumers. Government can't do it, because their is no singular government authority controlling the Internet (or else I wouldn't *still* be getting invitations from Nigeria and South Africa to hold their $25 million in my bank account for safe keeping).

I love it, this has become a Cam Beck interview ;-) Actually the idea for this post came right out of that IW article. Search and permission are closely related -- although I still believe the consumer should be in charge of pulling the information in the end.

And there is a danger that, once again, the lazy people (spammers, SEO abusers, etc.) would confuse the signal.

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