"Would you consider switching?" was the payoff of an old TV ad I remember from way back when I lived in Italy. Apparently there is an enterprise PC shop that did just that a couple of weeks ago. Computer World reports that Auto Warehousing Company (AWC) is pulling the plug on all its Windows-based PCs and powering up Macs.
AWC is the largest full-service auto processing company in North America, with 23 sites across the U.S. and Canada. This story caught my eye because we were just talking about cars and auto dealership and because it is a significant move for Apple.
[AWC CIO Dale Frantz holds the new standard]
What are they finding as they make the switch? That the stuff really works, it's easy to learn, and provides additional functionality that the shop doesn't have today. That's a pretty compelling testimonial right there. Add to it the announcement Steve Jobs just made about the new iMac, yes, after all there is going to be one, and you've got more reasons why Apple is in customer seduction.
That is the subject of my post at FC Expert blogs -- sensuality, intimacy and mystery all wrapped around a product that many hail as great make the Apple brand a lovemark. And there is a secret ingredient. Go read my post and then come back for some fun stories of Mac seduction -- yours.