The portable version of our conversation with Mario Vellandi on social science as applied to commerce is now available. The PDF may be dowloaded from the permanent page on this blog that contains all threads begun in Ask(?)Away format. Mario and I enjoyed the exchange with the readers of this blog.
I included some original links to additional resources on retail and product marketing and other books for those who wish to explore the topic further.
We touched upon:
- how people behave in particular contexts and how they are influenced in their buying decisions
- competitive shopping at retail outlets as a way to test experiences
- product customization
- testing with the end user in mind -- to fit their lifestyles
- how merchandising and store design affect shopper's behavior
Let's continue the conversation. What are your favorites stores? Why?