Ask(?)Away: Social Science as Applied to Commerce, Mario Vellandi - Now Portable

The portable version of our conversation with Mario Vellandi on social science as applied to commerce is now available. The PDF may be dowloaded from the permanent page on this blog that contains all threads begun in Ask(?)Away format. Mario and I enjoyed the exchange with the readers of this blog.

I included some original links to additional resources on retail and product marketing and other books for those who wish to explore the topic further.

Thanks go to CK, Carolyn Ann, Karen Hegmann and Trisha Miller for participating in the conversation.

We touched upon:

• how people behave in particular contexts and how they are influenced in their buying decisions
• competitive shopping at retail outlets as a way to test experiences
• product customization
• testing with the end user in mind -- to fit their lifestyles
• how merchandising and store design affect shopper's behavior

Let's continue the conversation. What are your favorites stores? Why?

Comments

[Richard Becker]

Valeria,

I have yet to read this pdf in depth, but wanted to commend you once again on a continued content rich blog that goes beyond talking about the tool we use to communicate it. We need more blending between proven practices and social media. It's all communication and combining online and offline shopping experiences is smart stuff.

Best,
Rich

[Mario Vellandi]

It looks great!
I hope to continue this conversation on this array of topics as time goes on and I learn something new or see a new perspective.

Merci!

[Valeria Maltoni]

Richard -- thank you for your kind words. My mentor always said -- nothing happens until someone buys something. And it's true. We want to buy, rarely want to be sold. The other piece is communication. It rarely matters where it is happening as long as both parties are there and willing to be engaged.

Mario -- you did a good job at blending a couple of threads in the conversation. And thank you for sharing the resources with readers here.

[C.B. Whittemore]

Valeria, thanks for making this available. Great wisdom in here. And, welcome back from Amsterdam!