« Meet the (New Media) Editor -- Chris Baskind, Vida Verde Media/LighterFootstep.com | Main | How Social Networks are Disrupting Everything you Know About Business »


I thought your post was terrific. You fleshed out the business questions before approaching any recommendations.

Valeria: You make a good point, one I always ask potential clients to look at: Who and why are particular accounts the ones I like doing business with (because they are profitable, pay on time, are pleasant to work with, etc.). Then determine what they like about you. Now you know what kind of business to target and what message may be most compelling. Well stated, Valeria. Martin

It's a great post, Carolyn Ann. And I do hope our Canadian IT Services friends make it over there and read every word. Thank you.

The comments to this entry are closed.


Search Content

As seen on


Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.