Conversation Agent - Valeria Maltoni - Marketers and the Fashion Design Business

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I think design needs a chief experience person, someone who will inform the style, the voice in visual and texture terms. Then of course the final result is the product of a team of people working in symphony with each other to make it happen.

Maybe we can think of the successors as actors who descend fully into their roles. And part of those is to carry the name over. It may not be exactly the same, but it preserves its imprint.

I find it fascinating that the Fashion Industry comprises such a uniquely high percentage of individual-based brand identities. Which poses a potential challenge: How does a company built around the talent, passion, and ego of an individual ensure brand continuity when the founder passes on? Much differently than a company whose brand is built upon a product, service, or concept.

It takes a very rare individual who not only possesses the talent and ability to step into the vacuum and keep the brand strong, but who also embodies the humility needed to continue to promote, and bring fresh ideas to, someone else's name.

Karl Lagerfeld and Tom Ford stand out as two who have proven worthy of the helm at Chanel and Gucci, respectively. I'm hoping that Mr. Nilsson will succeed as well for the Ferre brand. I can't wait to see his first collection!

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