« Marketers and the Fashion Design Business | Main | Picnic'07 on Experience, Storytelling, Social Objects, Complexity, Simplicity and Choice »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef00e5505dc1f48833

Listed below are links to weblogs that reference Money Talks:

Comments

Hi Joe:

The strategy can and does (sometimes should) contain an aspirational piece. I equate strategy with ideas, it is only good when implemented. I have one simple rule 90/10/90 -- spend 90% of your budgets on the 10% of your brand promise (and top objectives) that will give you 90% of the profit. Otherwise what kind of business are you running? Love Ode Magazine, BTW.

Hi Valeria,

A few months ago I was reading an article in Ode Magazine (www.odemagazine.com) on geotourism that mentioned we should 'vote with our dollars' to determine what we want to see more of.

This was never truer than in organizations today. It is rarely a budget issue as an ROI issue. The critical strategy piece is getting organizations to equate their strategy with their budget spend. I see many organizations that talk/strategize in one direction while spending freely in areas unrelated to their strategy! Why is this happening? Is the strategy purely aspirational?

(I posted a comment at FC as well. Voting with my 'dollars' - I want you to write in both places!)

Ciao, Joe

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.