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Another good post but I'll avoid commenting on specific content.

My comment is on the pic; a great throwback to a much-missed blogger, Kathy Sierra, and all of her work on usability.

Thanks for the memories.

And now I'll refocus on the conversation :)

Valeria,

You have several great points here. Do be careful though in creating a recipe that allows the medium to dictate the message.

Best,
Rich

I totally agree with that. The Command and Control mindset is frightening. I actually refuse to work with cos that approach social media this way.

And to be frank, PR is the primary villain in this situation. They propogate the message control myth (it never existed), and then refuse to adapt social media. Nice. Makes me ashamed to be considered a PR pro.

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