Conversation Agent - Valeria Maltoni - 3 Trends and Top Ten Reasons to Work with a Smart Agency

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@Cam -- I look forward to further thoughts from you.

@Geoff -- what concerns me is that there are still too many organizations out there who insist that message control is king, that you should write what *they* say vs. what you think.

@Carolyn Ann -- I hear you on honesty and corporations. People may choose to be honest; entities are still in the protecting itself mode. Employees are starting to feel uncomfortable about it... and I think that's where the change is going to come from. More later.

@Pier Luca -- employee communication is key. For the reasons I mentioned in my response to Carolyn Ann, as employees we are starting to feel uncomfortable with the duplicity, if any. And we want to be in the loop. I got the report, thank you!

Dear Valeria,
As you pointed out the reason number ten is "THE reason".
In my experience many firms tend not to chenge their communication/advertising agency because of the loss of time it takes to aknowledge the new one. Of course the question is how much does it cost to work with the "wrong one".
Furthermore, i notice [at least in Italy, don't know so well the States] very little attention to internal communication and still less in paying attentio to coherence between external and internal communication.
Some months ago I undertook an attempt to define the roi of internal corporate blogs []. I'll send you the complete work published on Ticonzero the Bocconi University on line mag.
Big hug.
Pier Luca Santoro

PS: Thanks for the tip of the hat :-)

And in our adult ways, we betray the child we became...

Or, more adroitly, and certainly more elegantly:
Thou speakest wiser than thou art ware of.

(Rosalind, as Ganymede; As You Like It).

Blogs are useful; they are the first place I turn for accurate information. A careful read, with an eye for the paid-for endorsement (which can prevent me from ever entertaining business with that company), and a plethora of views: yes, blogs are useful.

Unfortunately, a corporate blog that is as honest as it should be is as rare as finding the dentiles of a hen. (Can I fit any more allegory into this?) With corporate politics, and mortgages, being what they are: deflecting the problem (calling it a "challenge", maybe?) is more par for the course. "Oops, we screwed up" is not likely to be heard in the hallowed halls of contemporary business. Okay, okay: cubicle farms.

Handling the truth, as so wisely put it, is not something corporations are good at. They'll tell you they are, but when the boss is itching for that next promotion, truth will lose - every time - to what's convenient. Even if the facts, as stated, don't match what the consumer sees!

I will neglect the tenuous link between product recalls, dangerous products and the supposed protection of the Feds. Even to give it the status of "tenuous" is to elevate it to an undeserved status.

Implementation is important, as you point out. It's all well and good having a grand strategy, but it's meaningless if it's not implemented.

I'm still having problems with the concept of corporate honesty. It's just too, well, surreal. Sorry to be so cynical! (Apologetic smiley...)

Carolyn Ann

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  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


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