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I like the concept of right sizing. When faced with the challenge as it was posed, many companies first instinct would be action...not well thought out. And of course that action would probably be to do what the competitors are doing. Something tells me when faced with either cutting costs or growing, a company is going to want to grow. Peter Drucker noted that growth without profit is cancer. Right sizing rules!

Gavin -- your post was just brilliant, from the title down ;-) Unlearning can be more difficult than learning.

Martin -- cultural fit and chemistry are very important to working together. They go to attitude.


Once again, you've got the big picture in mind. The idea of "fitting" is more than profiling prospects, but that's where it starts. It's like targeting companies too small to have their own marketing communications manager, so perhaps your consulting/creative firm can perform all the functions required for them. And if they outgrow you at some point, be sure to get great references from them.


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