« Product Displacements | Main | What You Read Reveals Who You Are, or Does it? »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef00e5507196648834

Listed below are links to weblogs that reference Get Out of My Phone! 5 Ways to Add Value:

Comments

Phil:

Especially in this age of transparency where people choose to join conversations, it's critical that marketers learn to listen and take the extra steps to confirm people's preferences.

Plus, as Trisha mentioned above, our availability changes. Better to be safe than banned. Thank you for joining in, you clearly have the experience with this medium.

i've worked with clients who wanted to send a text message about a product to a list of customers who had opted in for "future communications" and where they had a mobile number

Although technically they are allowed to do this, to the points made above, mobile is highly personal and you should always get a specific opt-in for mobile communications before launching a campaign

I would recommend that marketers go even further and allow people to self-select the types of SMS alerts they will receive.

A mobile phone fits in someone's pocket and purse -- it's very personal and needs to be handled that way.

Thank you for the link to the FCC guidelines, Richard. I'll need to come and find your post.

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.