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Especially in this age of transparency where people choose to join conversations, it's critical that marketers learn to listen and take the extra steps to confirm people's preferences.

Plus, as Trisha mentioned above, our availability changes. Better to be safe than banned. Thank you for joining in, you clearly have the experience with this medium.

i've worked with clients who wanted to send a text message about a product to a list of customers who had opted in for "future communications" and where they had a mobile number

Although technically they are allowed to do this, to the points made above, mobile is highly personal and you should always get a specific opt-in for mobile communications before launching a campaign

I would recommend that marketers go even further and allow people to self-select the types of SMS alerts they will receive.

A mobile phone fits in someone's pocket and purse -- it's very personal and needs to be handled that way.

Thank you for the link to the FCC guidelines, Richard. I'll need to come and find your post.

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