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Valeria- as usual spot on! Sitting in a confernece - will watch video later..;)

Thank you for the clarification!


I think you need to reconsider your rather narrow view of conversation and re-read Carolyn Ann's comment. Even before Web 2.0 entered our sphere, the American Heritage Dictionary's 3rd definition of conversation reads: "A real-time interaction with a computer." This doesn't come close to the definition you offer, which is relevant and usable but not the only possibility.

I haven't met any marketers trying to define a conversation as pushing information at customers. They may use a blog to do it. That simply demonstrates a poor use of the tool and a poor understanding of how that tool is best used. And in my comment, I specifically said: "It does not mean pushing information at customers in the old traditional marketing ways."

In the video you use to start this conversation, two of the participants offer that many of the people they know have no idea what we mean by conversation as it relates to social media. That tells me that a definition for this age needs to be developed and spread, if it is to have meaning. When I worked for a publisher, our dictionary department spent a great deal of time creating new definitions as technology changed the way we live, work and interact. This seems another instance when that may be necessary.

In conclusion, if we want to have a conversation around this idea, as your posting of the video suggests, we should be open to what commenters offer as their ideas, rather than shut us off with a narrowly-defined definiation such as, "people join a conversation because it means they come together." I can accept that as one definition, but not the only one.

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