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Have you read "SuperCrunchers"? It's about measuring that confluence and, to a certain extent, predicting it.

I do wonder if the confluence will go the way the marketers want it to (in their favor; that is, they control much of the conversation), or to the consumer. That is, the comparisons with competing products is as energetic as the marketers' desire for their own products.

I have a feeling that it will go to the marketers: for the simple reason that they'll manage to gain experience in the (subtle?) manipulation of the conversation. Microsoft and Sony were both caught trying to manipulate the "conversation" (re Xbox and PS2 games) not that long ago. While some consumers will develop the ability to rebuff these oh-so-subtle overtures, not everyone will. And therein lies the danger: we'll be told that some new product will make all well with the world. There's a backlash waiting to happen in that little scenario!

Don't mind me. I'm going to bury my head back back into my Shakespeare. ("As you like it", one of his 'clever' comedies. :-) )

Carolyn Ann

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