Conversation Agent - Valeria Maltoni: Product Used to Save Lives Gets Brand Recognition

« Meet the (New Media) Editor -- John Byrne, BusinessWeek | Main | Conversation Means Back to the Future »


@Carolyn Ann -- I'm hard pressed to think that the company could not come up with a strategy to respond to a story that is almost one year old. I will have to dig up examples of companies that started with a product marketed one way to them discover that customers found other uses... and to honor those (not to mention how lucrative that may be).

@CK -- we must be missing some crucial piece of information. What connects the dots? I agree with Carolyn Ann, the woman should be given a medal for persisting through it.

@Gianandrea -- it seemed like an opportunity to tell a human story. Mrs. Shriver looks like a great testimonial for a "real" campaign.

Maybe military did not stockpile the stuff because there were no lucrative contract behind.
I'm 100th% against this war which seems to me not resolving the problem with terrorism. But I understand the desire to protect those who serve the nation and, most of all, I understand that woman who only want to see his son again at home.
From a marketing point of view, I agree with Valeria. There must be a way to get some juice from the story.

Very good points in your post and the comments. Am I missing something...or in the article where it says that "it's been long known to be effective in combat" (I'm paraphrasing)--then why wouldn't the military stockpile this stuff? I must be missing something.

Bless that woman for getting it to her son (and others).

The comments to this entry are closed.


Search Content

As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.