« Snack Culture in the New World of Sliding Doors | Main | Man's Search for Meaning »


TrackBack URL for this entry:

Listed below are links to weblogs that reference Return on Influence:

» PR Chatter - October 30, 2007 from Common Sense PR
Worth reading: Return on influence - Valeria Maltoni looks at the idea of a new kind of metric for blogging put forward by Paul Dunay. Music industry extends chill effect to public domain music scores -  Copyright expert Michael Geist notes that a Can... [Read More]


@Valeria: Thanks again to you. As I said we are thinking about making a map with all the terms related with influence and then try to give them a value.
The method should be - more o less -like Forrester's external blog ROI or mine about internal blog ROI. As you know we made a wiki to collaborate , also, on this topic........if you wish to join you are welcome.

@John: We are not trying to sell nothing just fed up [not in reference to you, obviously] with opinions would like to shift to facts/data.


Pier Luca Santoro

Lots of companies are trying to sell this stuff - but just ask the simple question can you actually quantify an intangible. Of course not. Measure and remeasure everything you can but don't assume everything is quantifiable. If it were, we'd all be outsourced.

@Joe -- fit is important at so many levels: culture, job type, team, etc. The outcomes in alignment, performance, influence, etc. all depend on fit. Thank you for helping me flesh out that point. So how you enroll yourself to help others get results while you fulfill your mission goes to satisfy that tension.

@Pier Luca -- I posed the question back on Twitter. So far, no takers. It's a hefty one because I think that part of influence is quality of thought. But, I know there are specific actions we take as a result of influence so possibly what we measure is the outcome from those actions. It's kind of like what your customers' customers do in a B2B model. You inspired me to push further, thank you!

The comments to this entry are closed.


Enter your email address:

Delivered by FeedBurner

Search Content

Advisory Boards

As seen on


Marketing that makes business sense


Book Reviews

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni

  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2015 Valeria Maltoni.