Maybe I'm exaggerating a tad. I stand on solid ground when I say that we are often asked for feedback and then never given the opportunity to dig deeper into it and receive feedback ourselves. It's all well and good when things go well. Yet, I suspect that we'd be more interested in learning how we can make them better. Hard to do with surveys. Today at FC Expert blogs I talk about how Customer Surveys are Dead.
If survey are hypothetically dead, polls may not be. How do we do some polls today? We put a question out there to a community and collect what comes back. Then we take a look at how the data stacks, like in the Gallup poll I posted here on Media Use and Evaluation.
This is a form of feedback. If we participated in the poll, we can now see how it turned out. Notice how local newspapers and media are getting more daily attention than national news and news on the Internet is gaining a little bit in the sample. Now this is the sort of format I can really sink my teeth into. Then you can put the poll into context and add the narrative, the story. Like in this Gallup article on what's troubling Americans financially speaking.
Have you thought of a treatment of survey results that can make them more actionable? How do you use surveys?