« Meet the World's Worst Seller (is it You?) | Main | You're Asking the Wrong Question »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef00e5507197068834

Listed below are links to weblogs that reference What's the "R" in Your ROI?:

Comments

Funny you mention the Ad Age 150. I delisted both of my blogs because I think the system is gamed ;) But beyond that the brand impact hurt more than it helped, so I passed on it.

Google's broken Page Rank system doesn't mean anything to me. RSS subs does (your almost at one k).

Hi Valeria,

I agree with you completely! My point was that it isn't the tool that matters, it is the intention.

@Joe -- there's a time for every purpose and a place for each different type of connection, too. So my contacts on LinkedIn may be different from the ones in my (inactive on my part) Facebook profile, to the people who are active here to the ones I chat with on Twitter or (even better) on the phone (so primitive!) and face to face. My desire is to be of service -- where and how depends very much on the other. You an an R, aren't you?

@Xavier -- I think both Darren and Brian made the case for content and having a business plan as well. In fact, today Brian (Copyblogger) posted an excellent example of how he is driving his business for the long term v. depending on external "gratification" for his R.

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni


  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2014 Valeria Maltoni.