Conversation Agent - Valeria Maltoni - What's the "R" in Your ROI?

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Funny you mention the Ad Age 150. I delisted both of my blogs because I think the system is gamed ;) But beyond that the brand impact hurt more than it helped, so I passed on it.

Google's broken Page Rank system doesn't mean anything to me. RSS subs does (your almost at one k).

Hi Valeria,

I agree with you completely! My point was that it isn't the tool that matters, it is the intention.

@Joe -- there's a time for every purpose and a place for each different type of connection, too. So my contacts on LinkedIn may be different from the ones in my (inactive on my part) Facebook profile, to the people who are active here to the ones I chat with on Twitter or (even better) on the phone (so primitive!) and face to face. My desire is to be of service -- where and how depends very much on the other. You an an R, aren't you?

@Xavier -- I think both Darren and Brian made the case for content and having a business plan as well. In fact, today Brian (Copyblogger) posted an excellent example of how he is driving his business for the long term v. depending on external "gratification" for his R.

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  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


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