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» Blogs arent about control from My Blog Coach: Simplifying the Blog Learning Curve
Its tempting to think that you are in charge of your business. It might even look like youre the one calling all the shots. What we often fail to remember, however, is that, at most, we control just one thing. . .ourselves. We are respond... [Read More]

Comments

@Toby -- technology has also provided companies with more tools to follow through and show value. Transparency can also be sharing an internal process -- for example where is this customer's package? -- *with* the customer -- to check on your order, link here.

@Wendy -- companies are asking the question from the wrong attitude. It's not one more on a list of "to do's". It has become a different way we can do things. Customers are not asking us to give up on our brands, they are asking to be part of the conversation. I always find insights in your writing and the writing of others. We tend to see things more clearly when they are "distant" from us ;-)

Hey Valeria - what a great continuation of the conversation - both in your post and in your insightful readers' comments.

Geoff is right in that my post title is such a business-oriented question. It wasn't one that I think of frequently, but was surprised to hear it so strongly at the conference I attended last week.

And to your point, that marketers never controlled the conversation in the first place: Touché - you said it better than I did! :)

@Valeria - You bring up an excellent point .. technology has provided the means for customers to support (each other) and reinforce (opinions) on a global basis. This type of collective influence is rather like a "virtual march on Washington." Or perhaps we might say a virtual march on a brand? Thank *you* for adding another dimension to my thoughts.

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