By far the most frightening part of social media is the concept of all these thoughts and messages floating about online -- a collection of voices, chaos in many tongues (even when we speak the same language), and little chance that anyone would hear us, you.
Twitter in particular feels to the uninitiated like a conversation in my family -- everyone is talking and nobody is listening. That's how I got so good at being an interpreter, by the way, holding a collection of words in your head until you can talk can be useful.
It almost feels like entering traffic in one of those Italian roundabouts -- you do it at your own peril. Regardless you must dive in to get into the flow, and to your destination.
So you try it, timidly at first, a few people may express their displeasure with you in no uncertain terms... or maybe just pretend you're not there and almost run you over. Then something incredibly orderly happens. You move in confidently, and you're in. It's not like taking the plunge; it's more akin to gaining a sense of timing.
The not so secret 'secret' is that you need to know what you're listening for. It's the same with marketing, except much more exciting than driving your new car into Italian roundabouts. What we're driving with marketing is more customers, in the case of your blog, a greater audience. Today's topic at The Blog Herald was a suggestion by Chris Brogan on Twitter, one I might have missed had I not been listening for it. To make things more interesting, I am marketing with one arm tied behind my back -- the request specifyed that I should not talk about content as a driver.
These 8 easy marketing tips to increase your blog's audience imply that content is solid.