Conversation Agent - Valeria Maltoni - Measurement and ROI for Social Media

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You've given me something to think about...I'll let you know when I post my response at my 2 cents in the next few days.

Regards, Valeria.

Thanks for the tag Valeria - I'll respond in kind over at my joint next week. G


I made the subscribe widget bigger as well as enabled it at the footer of each post with feed flare. I had noticed that I had a hard time finding the subscribe button on blogs authored by other people and ended up bookmarking them, which of course is not as efficient.

For plug and play I made a change in the layout going from one long sidebar to the right to two shorter sidebars to the left. This makes my blog friendlier to read on small screens for right handed people -- we can zoom in the body of the post more easily. In addition to the friendlier sidebars, I wanted to give people more clues on what I was reading and why. So I split the long blogroll into shorter and topical (to my focus and that of readers who come here) sections. That also makes it easier for people to connect with others they may not know from the same category. Which is in line with the offering in my tag line.

The third major change I implemented (that led to increased page views) was shorter posts more often and breaking up longer posts better visually. Especially now that I view the blog from a bigger screen, I can see how I challenged my readers visually.

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Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


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