"As the company puts more emphasis on brand and develops their W and aLoft concepts, a stronger sense of loyalty will develop among the chain's guests. Starwood has transcended a room-only guest relationship. Its hotels don't just sell functional benefits, but an emotional attachment to a desirable lifestyle. Some might say that Starwood, like Four Seasons and Ritz-Carlton, give their guests an identity." [from the FAQs at StarwoodLobby.com, a site created and maintained by customers]
I took this quote from a site designed by customers for other customers -- a peer-to-peer traveler site by Starwood hotel fanatics. I happened upon it while searching for a hotel to stay at in my upcoming trip to Italy, when I am planning to also visit Rome. This week's FC Expert blog post is a brief study in opposites -- a blog that is really a site and a site that is really as useful as a blog.
Lobby vs. Lobby -- does the customers' win? You tell me.
[photo by chaserpaul, Flickr]