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@Bill -- Nope, that's not what The Cluetrain Manifesto is about. The authors talk about conversation, not advertising or marketing to -- talking with people. If you'd like to read it, the book is available online for free in its entirety, just follow the link I provided at the end of the post (catching up).

Thank you for stopping by!

Haven't read TCM. (Its okay; I haven't read Pride and Prejudice, either.)But when I saw your comment about talking directly to individuals, I thought 'like Big Pharma pitching directly to the consumer?' Because that's generally thought NOT to be a good thing...

@Karen -- I should list your blog under marketing ;-) Many organizations are still managing under industrial age constructs -- HR departments as police included. When you exclude people -- inside and outside -- people disengage. There is so much other stuff going on in their lives and with other brands and companies, you may discover they really don't need you as much as you need them.

@Anne -- LOL. As I wrote in response to Karen that is the path of least resistance -- cutting off relationships is easier than maintaining them. It will be interesting to see what the new generation managers does.

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