« Connection Kata: 5 + 1 + 1 Business Books I Gave Away in 2007 | Main | Let Customers Finish Your Story »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef00e5507197888834

Listed below are links to weblogs that reference If I Were an Agency Today:

» MCAD #8 (MAR 10) from Useful Lunacy
Students: Here's a recap of our eighth class--focused on what is the advertising agency of the future? Big thanks to Chris Wiggins at Zeus Jones for having us over to visit today. I really appreciated Chris' insights into why the [Read More]

Comments

@Mitch -- now you got my curiosity peaked. I will need to poke around as well ;-)

@Paul -- here's another thought I had as I was re-reading all these comments. Perhaps part of the "vote" we cast goes to what's the experience of working with an agency? Are they easy to work with? Do they deliver quality and thoughtful products on time and on budget? Do they hold themselves accountable to execute flawlessly? These might not be part of the measurement consideration, yet in my experience they are what makes or breaks a relationship.

Nice post Valeria, my-two-cents - I've worked with both agencies and consultants on brands would have to say the level of strategic and creative thinking is very similar - both of these industries have very smart people. Consultants in the marketing space struggle with measurement and accountability as much as agencies - that's part and parcel of a 'social science' and it's never going to change.

I think I saw another study that dealt more with how the B2B purchase decision was made and how much Social Media does affect the purchase decision.

I will have to try and dig that one up now!

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.