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Great post - I think the marketing world is changing - and this Dell/WPP deal is not the same as those that came before.

Agency 2.0: Front end owns the story - keeps it consistent, knows what the story is rooted in. Back end delivers the (consistent) story across channels (web, social media, TV, print, experiential, etc.). Department sitting over on the side measures it all and does more of what works. (ROI):


Great post- with lots of meat and insights. My understanding is that B2B works even better in the online environment and, especially, with social media tools.

I did see a study on... I'll try to dig it up.

Hi Valeria,

cool post, and a great extension the the conversation that is sprouting around the web.

Many thanks for the shout!

Warm regards,
The Kaiser.

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