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As Christmas ads go, I give my first prize to Oxfam's Mastercard ad -- the music, the images, the cause are all priceless. Take a look.
Yes, you are gorgeous, too!
December 18, 2007 in brand execution, marketing | Permalink
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Marketing at its best!
Shama Hyder |
December 18, 2007 at 02:50 PM
@Cam -- it goes to demonstrate once again that creativity can do a lot more than budgets ;-)
@Joe -- I liked it instantly. Oxfam is a smart organization and they are doing a lot of the right things. It's good to see that they can also do thing right.
Valeria Maltoni |
December 18, 2007 at 01:14 PM
That's gorgeous! They hit every stereotype, including the shaking of wet hair - hilarious!
This is a great way to connect people with a cause. So much gets politicized that people fall deeper into apathy. Unique pleas, whether for a cause such as this or for any other 'sale' or change, are creating new conversations. I know I'll be talking about this ad today, and probably buying an Alpaca gift pack!
Also shows that one person's 'ugly' could very well be another's life-saving gift.
Joe Raasch |
December 18, 2007 at 12:15 PM
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