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Marketing at its best!

@Cam -- it goes to demonstrate once again that creativity can do a lot more than budgets ;-)

@Joe -- I liked it instantly. Oxfam is a smart organization and they are doing a lot of the right things. It's good to see that they can also do thing right.

That's gorgeous! They hit every stereotype, including the shaking of wet hair - hilarious!

This is a great way to connect people with a cause. So much gets politicized that people fall deeper into apathy. Unique pleas, whether for a cause such as this or for any other 'sale' or change, are creating new conversations. I know I'll be talking about this ad today, and probably buying an Alpaca gift pack!

Also shows that one person's 'ugly' could very well be another's life-saving gift.

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