« Oxfam Mastercard You're Gorgeous Christmas ad | Main | Seni Thomas: 2008- The Year Networks Become More Than Social »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef00e5507197a88834

Listed below are links to weblogs that reference Tiffany Monhollon: The Future of Communication:

Comments

Hi Tiffany,

I bet if you were to time travel back to 1999, and had a conversation with David, Doc, Rick and Chris, the lads would not be in favor of standards, oversight and governing - when it came to the transfer of knowledge and information. They might believe this structure to stifle the conversation.

Instead, they might hand the reader a shaker of salt and place the responsibility of dissemination upon them.

As the lads said, "We are immune to advertising. Just forget it." I believe that as internet participants, we have become immune to the title of expert. Certainly the younger generation has.

I'd agree, but I kan't spel "epistemology"... :-) Sorry: I couldn't resist! :-)

Well, the thing about these new tools - and I think that some sort of "semantic web" is required now (let alone in the future!) - is that the "rules of knowledge" (for wont of a better term) will have to be defined. It's enough for the NY Times to say "this is true"; they have a reputation to uphold, and they do so with vigor. But for, say, me? Well, I don't hold myself to the same standard: I try my level best, but I simply don't have the resources to figure out "that article I read, oh, 10 (or was it 5?) years ago."

Some sort of trust indicator is going to be essential! (Funnily enough, I worked on a project for an international bank that sort of defined this very concept. I did the math - and there was quite a bit of Lofti Zadeh's "fuzzy logic" in it! I don't know where my notes are, and the entire project was subject to a patent filing; but I'm not sure if it was ever completed.)

The basic problem is going to be: how can we tell if someone is "honest" (how are we going to define "honest" in the future? This question is probably of critical importance to marketers!) without the "normal" clues? Interpersonal interactions are one thing, and we're easily fooled there, but on-line, with little but a few words (that could be scripted?) Whos' to know?

How can we tell, as you point out, what is real, and what isn't? It's going to be a crazy world for a bit. That's one thing that's fairly sure!

Carolyn Ann

Well, this conversation is a great example of that free expression at work, Carolyn Ann, so the more, the merrier, no? Now, Epistemology, that's a whole other thing all together! :)

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.