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What a great comparison! There are so many ways this is applicable. The idea that you're leveraging the power of a friendship in the transaction process is particularly interesting in the blogging aspect, because most people aren't going to subscribe, engage, etc. until they either know you or know someone who knows and reccomends you.

For example, I love the traffic I get when a story gets Stumbled and people randomly access my site, but what's even more meaningful is the relationships I form when people visit my site through a friend's, etc.

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