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Thank you, Paul. That is a very good post and commentary below by readers.

I was surprised a little about TV shows as I think that some of those, certainly not all, are being written to entertain the right kind of people for advertisers and sponsors. Then again, I do not watch TV at all. I use it and my computer screen to watch movies.

Fred Wilson over at avc.com had an interesting post on the same general topic, just a different perspective - his kids (http://avc.blogs.com/a_vc/2008/01/what-my-kids-te.html)

He also sees traditional media outlets (particularly TV and print, less so movies and radio) doing well in the coming future based on his (admittedly) limited sample.

Based on both of these, definitely wouldn't write off more traditional channels in the coming year. As you say, it's all about the combination.

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