Conversation Agent - Valeria Maltoni - Advertising is a One-Way Street

« Social Media is the Modern Version of the Telephone | Main | The Big Switch »


Thank you, Paul. That is a very good post and commentary below by readers.

I was surprised a little about TV shows as I think that some of those, certainly not all, are being written to entertain the right kind of people for advertisers and sponsors. Then again, I do not watch TV at all. I use it and my computer screen to watch movies.

Fred Wilson over at had an interesting post on the same general topic, just a different perspective - his kids (

He also sees traditional media outlets (particularly TV and print, less so movies and radio) doing well in the coming future based on his (admittedly) limited sample.

Based on both of these, definitely wouldn't write off more traditional channels in the coming year. As you say, it's all about the combination.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology on business, culture, and human behavior.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.