Conversation Agent - Valeria Maltoni - Branding Lessons from the 2008 Carnival of Venezia

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Nice touch, Jen. Yes, the masks embody the Venetian culture and tradition and interestingly enough provide a window to the past -- they unveil as they cover up.

That mask was striking because there is actually an exercise you do when becoming a stage actor where you are asked to make a mask of your face for each main persona you have. Then you color it and wear it to play a part. It's very revealing.

I think anything that involves creativity should be seriously considered when planning an event or marketing one. And I do agree that people respond strongly to visuals. I'm a perfect example of that! The masks are great because they're imbued in Venetian culture and offer a sense of mystery to the tourists. The picture you shared above is particularly creative. Three faces...? Creepy but magical all at the same time.


I stood by the two columns at the edge of Saint Mark Square, the ones that used to be the symbols of an empire, and could just feel what it was then. I saw other pictures of the crowd and the costumes today -- they are just so magnificent, as the Repubblica used to be, and the city still is.

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