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@Ray -- there is commerce underlying how we are able to do what we do. I have worked in one start up and two companies with an acquisition as exit strategy. Having a product/service that works and the market needs and wants also means having a business strategy in place to know where the company is going. The market is self corrective, the best way to go though is grounding in reality, etc.

@Robyn -- there is balance between constantly adding new things and spending enough time evaluating the usefulness and business case for existing tools. Thank you for your kind words. I think out here we rely on each other to stay in the loop ;-)

Valeria, I, too, learn much from the research I do since that is where new ideas emerge. I love this aspect of blogging.

And, quite frankly, it's hard to keep up with all the innovations like Twitter just introduced.

What I'm really glad for is a great site like yours where I can learn so much about what's on the cutting edge in the media.

Thanks for the great work you do. I'm now inspired to check out a couple of those innovations. I don't want my head in the sand. ;-)

"Of course, that is only part of the equation. Sometimes it pays to test, observe, and find concrete ways to implement a technology or marketing strategy before touting its virtues to the world ;-)"

The perennial challenge, especially as someone building products. :-) Your point is well taken, however. It takes time for the core benefits of these new technologies to prove their value, especially to large organizations with the capital to finance their continued development.

I'll look forward to reading your findings and ongoing conversations about conversations.

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