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In an earlier post I had some statistics that indicated that B2B companies are actually investing more on social media than B2C. A blog can be a perfect tool to give a human voice (and face) to an organization considered stodgy, for example. It can also be outlet to show expertise and provide the opportunity for dialogue. It's much better than a focus group as people are not behind a one way glass munching on M&Ms, they are in the room with you ;-)


Neat post. One thing I've noticed is that this tool is new enough that not everyone has found a use for it, such as in B2B applications. In an old line engineering industry it's not used much - fear of security, fear of bad publicity, and the average age of engineers in the US (Many are in their late forties to early sixties, at least where I'm at) means that few of them use any type of social media. A use remains to be found...


> @Chris -- Offshoot of my thinking during the research for the post "If i were an agency today"

Yeah, I can be kind of derivative, as you know. ;-)

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