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» changing agencies like underwear - a friday morningthought from Nightshift
After a 4 days back to back meetings in London I had some time to digest some of the stuff I did, what people told me, so took some time on my favorite Eurostar seat to contemplate.  So actually a thursday evening thought really.  CMOs are heading fo... [Read More]

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Thank you, CK. As I said in an earlier post, this is the room in which we have the conversation, not the conversation itself ;-) Once people inside companies figure out a way to use these tools to the benefit of the organization, esp. inside its "walls", then there will be opportunity to see that it wasn't such a big deal.

"Companies (and the people inside them) have been used to creating the conversation, not joining one already created about them."

This sums it up so well. There is much fear in change and loss of control...but, once they jump in, they'd be amazed how much more depth, opportunity and value there is in making that leap and being participants rather than directors.

I echo Jaffe, excellent post indeed.

I look forward to your further comments. Thank you for inviting me to "Join the Conversation". There will be more here about the book, as well.

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