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I referenced your post in another I wrote tonight - because you hit on a nerve - Hitchcock always stood out in my mind as one of the one of, if not the most influential figures of 20th century Cinema - and that I remember most about him, besides him, is his appearance in every movie he made.

In some ways, Hitchcock reminded me of Rembrandt, he did things in a way that stood out to me - not that I understood, or even pretend to understand his movies - but that I would view the movies and feel as if I was engaging with them - because the movies were Art.

Anyway, my post is over here - at a new blog that I'm posting at, my own personal place - http://theanalyticsguru.wordpress.com/2008/02/22/be-engaging-like-alfred-hitchcock/

Valeria

I love this post on many levels. Customers are the stars, and we're the cameo - that's exactly it. The worlds of marketing and advertising are like unfolding dramas. If we can pitch our story and angle it so that customers are actually part of the "plot", then they'll feel engaged and will feel a sense of ownership in the product or service.

Pine and Gilmore dealt with this topic in their classic and groundbreaking book "The Experience Economy." In an article in Rotman Magazine, Pine was quoted as saying that "goods are tangible and services are intangible, but experiences are memorable. In order to achieve this, the "guest" must be drawn into the offering such that they feel a sensation; and to feel the sensation, the guest must actively participate."

Hitchcock would have been proud.

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