Conversation Agent - Valeria Maltoni - Super Bowl Ads: 2008 Was No 1984

« Social Media as Lead Generation Tool | Main | BRITE and Early »



I remember the very entertaining campaign Nissan ran a while back on TV -- everyone loved the commercials, nobody bought the cars. We have moved so far away from the campaigns that really burnished brands and sold products!

Funny...the amazing Apple 1984 spot (I have been a lifelong Ridley Scott fan ever since) 'changed the game' by heralding the slow demise of a great business. Ads that don't communicate relevant, motivating information that leads to purchase are fun and entertaining, but ultimately a waste of time. No amount of conversation really matters, does it, unless there's a chronology that drives business-measurable behaviors. So your posts here make complete sense to me; the comparison for analysis shouldn't necessarily be 1984, but rather the other 364 days of the year in 2008...or 2007...or any year. Ads should sell something other than entertainment. I've mused a bit about this at DIM BULB if you'd like to check it out:

@Austin -- making an ad work means it is designed to sell. I would buy the Tide stain removal, so that to me was a win. The creative process needs to be at the service of the value props to the business in that case.

@Stephen -- profit margins, music to my ears. And good thought on call to action. I admit the Doritos ad appealed to me for entirely different reasons than buying the product.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on business, technology, digital culture, and human behavior. At Conversation Agent LLC, I help organizations and brands that want to build better experiences tell a new story.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.