Conversation Agent - Valeria Maltoni - Do We Need Editors in New Media?

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@Tim -- Interesting concept of tastemakers. I'll be thinking about it and observing how it works. Writing/editing with the audience in mind is a true skill.

@Laurel -- it would be ideal to be able to prepare for every meeting, event, and business opportunity with research, strategy and goals. That would allow us to focus on what we're trying to accomplish a little more. Instead, given constrains on time and effort we are increasingly turning to reliable guides. That to me is another meaning of permission marketing.

As the quantity and variety of content has grown, it's becoming harder and harder to sift through the mountain to find the gems. I absolutely think that businesses - and readers in general - will increasingly look for editors or digital curators to help find those relevant nuggets in the areas that matter to them. For real, live events, I've seen these kind of "editors" grow in popularity in New York (and elsewhere) in the last 5 years or so, and start to build successful businesses out of it - just look at Daily Candy, Flavorpill, etc. The information equivalent can't be far behind.


Of course we need editors in new media. I reacted to Seth's post on Editors with (I believe Stephen King's) quote, "Half of writing is editing." But that merely applies to the words at hand.

Broadly speaking, we need editors acting as Guides or Tastemakers to help point us towards that content which satisfies us best.


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