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@Joshua -- thank you for your kind words. To me it needs to be a mix, because people prefer to watch what is going on so seeing you at work is very valuable.

@Ricardo -- the dynamics of what makes people buy have not changed much since the days of the market or bazaar. We like to sample, we look into what others have, we follow common practice (look at the uniformity of business benchmarking).

@Robyn -- I think it was Seth Godin who popularized the concept of interruption marketing. Most people forget to follow through with what's next - in networking, work, learning, experimenting, and all sorts of situations. That's usually what sets those who succeed apart.

@Cam -- especially with something so personal as your own home, the biggest investment most of us make, it matters who does the work. If you think about it, it matters more and more in many areas. I take no pitches from people I do not know in business. Often the resources and time are so thin that I cannot afford making a wrong choice.

@Carolyn Ann -- all the ideas I presented are in the form of discounts for the very reason you point out, liability. I had the good fortune of working in insurance and risk management for several years and I am familiar with the principles. These days I do just maintenance... it's good to know how it works though.

I had not heard the term, "Interruption Marketing" but it certainly get's in your face, Valeria.

Your solutions, "Spread the Word" and "What Happens Next" are key and I'm thinking about how these might be applied to other contexts. Thanks for a great post.

The wind is "owling" around my home too, and it's mighty cold!

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