Conversation Agent - Valeria Maltoni - Marketing is to Social Media...

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You've hit on a major problem of many corporate blogs and corporate websites in general. They are so concerned with presenting a certain image that they forget that the purpose of social media is to bring a more human face to the company, not just to make the company more visible.

You are going to the heart of it - the stilted and unnatural language we find on many corporate sites today does the opposite of what it was created to do. It was meant to build a bridge and start a marketing conversation. Yet no human would speak that way. In the haste to sound professional, it sounds devoid of human voice.

Marketers should be driving change, not merely adapt to it!

Finding the fit is key for me. As a corporate blog, you can not always push the envelope in a way that an independent blog can. I find myself balancing my opinions and thoughts with the reality that I am part of a sales website.

Your second comment falls in with what you discussed in today's article about facebook and dating sites. Adapting to change is one of the biggest challenges facing marketers today. Popular culture can be very fickle and changes rapidly. As someone just learning these things, I'm still finding myself having to adapt on the fly as I form impressions and then find out they were not correct.

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  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


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