12 Tested Ways to Use a Mantra

"I have never thought of writing for reputation and honor. What I have in my heart must come out; that is the reason why I compose." [Ludwig van Beethoven]

A mantra is a religious or mystical syllable or poem, its origin is in Sanskrit. It's a verbal formula containing mystical properties. The mind being as powerful as it is - even as modern science still has not found exactly where it resides in the brain - it wins over matter. Mantras can be used in many ways to focus your attention and intention, in a personal way.

1. Instead of a mission statement to infuse power and emotion in your team. Guy Kawasaki gives a few examples of the differences in his book, The Art of the Start. For example, the Red Cross mission statement is "To help people prevent, prepare for and respond to emergencies." His hypothetical mantra is "Stop suffering." Used this way, the mantra is an internal verbal formula. Nike's mantra, "Authentic athletic performance" is quite different from its external tagline, "Just do it.", which is a guide for customers on how to use its products.
      
2. As a positive reinforcement to focus on your personal goals. Leo Babauta shares an example of how he has used a mantra during a marathon to help set his own pace. This specific Zen Habit of his will come in handy for me this year during this year's Broad Street Run. I'm liking his "Liberate yourself" a lot as well. One that I use often is "Blame no one. Expert Nothing. Do something." It works like a charm.
      
3. For inspiration to replenish your energies. Thomas Crum in Journey to Center talks about how center is not a place. It's a state of being where decisions are known, not made. One of my favorite quotes of his is: "To center is to relax the tight fist of clinging. Into the open hand falls freedom." I tend to rally around passion: "experience teaches us in a thousand years what passion gives us in an hour."
    
4. As a reminder that kindness is a demonstration of leadership especially when under duress. Audrey Hepburn said that "people, even more than things, have to be restored, renewed, revived, reclaimed, and redeemed; never throw out anyone." It's easy to forget that others cross your path as you steamroll towards your goals. There's an old Italian proverb I use that says, "when you're in a hurry, slow down."
    
5. In grounding to some simple truths we all share. To be human is to be reasoned, purposeful, emotional, languaged, time bound, and mortal. For example, we are all seeking to be happy and find meaning in our own ways. The most direct path to making a connection is to acknowledge this simple truth. Extrapolating this for marketing, we could use the ideas put forth by Seth Godin that people take action (mostly) based on three emotions: fear, hope, and love.
    
6. As a way of reaching stillness and concentration. In a post last year about the sound of silence, I gave a few examples of how silence and stillness have a place. Silence as pause is a wonderful tool to take stock of where you are in a project, or to grab the audience attention during a presentation. Oliver Wendell Holmes said "Silence comes to heal the blows of sound." It makes for a magnificent contrast to busyness for its own sake.
      
7. For the creation of a scientific formula that can capture the complexity of a model. I bet you would have not thought of this one. Mantras are perfect for the scientific mind. Aren't formulas types of mantras? Albert Einstein explains the theory of relativity in several chapters of his book Out of my Later Years. Although the explanation is very comprehensible, I prefer to remember the formula - it stands for what it represents.
      
8. Instead of a to do list to reach clarity about direction. It's quite easy to get caught in the excitement of a new idea and begin writing down tactics before fleshing out a strategy. Alas, this path is more and more common in business today. Before we all roll up our execution sleeves and get busy doing, it pays off to distill with absolute clarity where we're going.
      
9. As a method to separate your vision from someone else's. The best way to stay the course in projects as in life is to own your own vision or reason why you are involved. Many of us have mentors and people we look up to. The best contribution we can make to our work is from a personal stance - in how we translate what we hear and see through the filter of our originality and experience. Greatness by definition is inimitable. When we stay disciplined in this, we build confidence in ourselves and that of others in us.
      
10. For listening to your own heart and mind. If we do a poor job of listening to others on occasion, we often do ourselves a disservice by not listening to our bodies, minds, and spirit. Inventing a simple mantra to help us evaluate what we are experiencing and feeling goes a long way in making us more present to what happens around us in an authentic way. Even as we look at conversation as connection, the first connection we need to make is to our self.
       
11. In attracting what you welcome to your life right now. Wherever you focus your attention, that is what you're going to get. Mantras defeat thinking and they will be quite helpful to you in separating what you think you know about your reality, and what you can help manifest in your life. This is valid for business as well. How many companies spend their days on the treadmill of what used to work? High performance is by design.
       
12. As a way to expose the essential emptiness of words. With all this talk about participation and conversation, it is good to be mindful that sometimes actions speak louder than words. Although often declaring you are going to do something publicly can help keep you on track with actually doing it, the resolution and resilience you may need to pull through are built first in your mind.

This also celebrates my 500th post. Do you use mantras? Do you think a mantra would work for you?

[image by BURNBLUE]

Comments

[Joe Raasch]

CONGRATULATIONS VALERIA!

500 posts - a milestone indeed. When does the book get published? Hmmm...

As to mantras - one of my favorites as I start new projects is, "poise, precision, audacity, resolve." If I am able to surface these words when I review a project charter, I am confident of the outcome of the project.'

Believe it or not, those words are not Socratic. They are from the movie, "The Rock" and are spoken by the Ed Harris character Brigadier General Francis X. Hummel.

Make it a great day!!

Joe

[Thomas Clifford]

Hi Valeria :-)

What a pleasant surprise to see one of my favorite subjects written about here: mantras.

As a long-time meditator, mantras are, indeed, powerful seeds to change consciousness.

I remember reading Guy's book when it first came out and was delighted to see him use the mantra concept within business strategies.

My mantra? I keep my focus with these five words:

"Capture the soul. Ignite action."

It's taken various forms over the years but this is the essence of what I do.

Thanks for an inspiring post! What a great way to start the day! Congrat's on #500!

See you at the Blogger Social just days away :-)

Thomas Clifford
Corporate Filmmaker

[Valeria Maltoni]

@Joe - these days my mantra is more about resilience and endurance. Movies are a source of inspiration for me as well; getting into a story for a couple of hours can be a mind-shifting experience.

@Tom - funny that we should talk about movies with you. The soul is precious to capture. What a beautiful mantra you have!

[Ryan Karpeles]

Great post, Valeria. And congratulations on #500!

I absolutely love that quote from Beethoven. Every great writer, speaker, musician, designer, or creator of any kind operates from a cornerstone of passion. It's not about awards or fame or money or whatever. There's simply an innate desire to express what lies within.

When you find people with that desire, it's clear from the quality of their work. And often the opposite is also true - their work gives you a glimpse into the very passion that inspires them.

[Valeria Maltoni]

Thank you, Ryan. I am very grateful that you'd find the time to visit. Everyone is so busy writing books and getting work done these days! I am guilty as well. I read about Beethoven in "Th Creative Habit" and I haven't been the same since about him. Of course, I always loved his music, but I thought I got the man, even if for a fleeting moment. And that is grandiose.

[Karen Hegmann]

Hi Valeria

Congratulations on your milestone achievement! That's great!

I don't use a mantra, but I'm reading a classic book that relates to #11 on your list. The book is called "The Magic of Believing" and it was originally written by Claude Bristol in 1948. The cover is fading, but the message is clear. The mind is powerful - and if we focus our thoughts we can achieve almost anything.

In a business sense, people have used it to build fortunes and the principles apply as much today as they did back then.

As you suggest, before we see real change externally...we must change the nature of our thoughts within ourselves.

[Valeria Maltoni]

That's what I would call a timeless book, Karen. I will have to look it up - I tend to be a book junkie. I was reflecting the other day that we crawl on our belly, then we creep on hands and knees, then we wobble before we walk. It's the same evolutionary path we follow in almost everything. And we use many falls to set up straight on what balance is.

Thank you for visiting. Hope your work is yielding satisfaction.

[liz]

My brother send me this post today when I was feeling a little tired and irritable - very unlike me.

It was very useful and I found myself musing on what my Liz Mantras would be.

So - I gave myself exactly 30 words and had some fun seeing what came up. Here they are

Be Kind
Be open + respectful + present
Passion moves dreams
Liz is fab
Stillness + silence
Champagne rules
Speak + live your truth
See beauty
Believe in others
Lolling is bliss
Live powerfully

I posted them and your post on my blog and invited my readers to explore what their personal mantra/s would be - a kind of personal value branding.

Congrats on your 500th post.

Regards
Liz