Conversation Agent - Valeria Maltoni - 14 Year Olds May Think You Are Cool

« New Media - from Radio Broadcasting to Podcasting | Main | Visual Thinking and the Future of Problem Solving »



Clearly you've never been on Xbox Live and I disagree with your comment about there being "less consumer loyalty in the younger generation".

I don't think the loyalty equation has changed but rather there are now more choices. Young people have always experimented more, played more, with their world - it's our human nature. When media options were limited, there was less to play with and a perceived model of brand loyalty ensued.

With more media and entertainment choices in the marketplace vying for one's attention, creating a great experience for the consumer drives loyalty. It's no longer good enough to just "be there".

Companies have to be wiling to explore these edges of attention to create opportunities to draw these new customers to their products and services.

It's not always easy to find people who have that enthusiasm. Although from what I hear from Apple, their employees are pretty much the guys who wake up in the morning and want to change the world. I think they have successfully fulfilled that objective.

@Jason - I think in many respects it used to be true. What I am hearing today is evidence that Microsoft is listening and working on products and services that people want. The Q&A at the end was very informative, and candid.

@Rinks - I believe there are more interesting ways to disagree with someone. Remember that this is my blog/home and that everyone is a guest. Thank you for respecting the space.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.