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Clearly you've never been on Xbox Live and I disagree with your comment about there being "less consumer loyalty in the younger generation".

I don't think the loyalty equation has changed but rather there are now more choices. Young people have always experimented more, played more, with their world - it's our human nature. When media options were limited, there was less to play with and a perceived model of brand loyalty ensued.

With more media and entertainment choices in the marketplace vying for one's attention, creating a great experience for the consumer drives loyalty. It's no longer good enough to just "be there".

Companies have to be wiling to explore these edges of attention to create opportunities to draw these new customers to their products and services.

It's not always easy to find people who have that enthusiasm. Although from what I hear from Apple, their employees are pretty much the guys who wake up in the morning and want to change the world. I think they have successfully fulfilled that objective.

@Jason - I think in many respects it used to be true. What I am hearing today is evidence that Microsoft is listening and working on products and services that people want. The Q&A at the end was very informative, and candid.

@Rinks - I believe there are more interesting ways to disagree with someone. Remember that this is my blog/home and that everyone is a guest. Thank you for respecting the space.

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