« New Media - from Radio Broadcasting to Podcasting | Main | May I have Your Napkin? »

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c03bb53ef00e550eea4628834

Listed below are links to weblogs that reference 14 Year Olds May Think You Are Cool:

Comments

@zaine

Clearly you've never been on Xbox Live and I disagree with your comment about there being "less consumer loyalty in the younger generation".

I don't think the loyalty equation has changed but rather there are now more choices. Young people have always experimented more, played more, with their world - it's our human nature. When media options were limited, there was less to play with and a perceived model of brand loyalty ensued.

With more media and entertainment choices in the marketplace vying for one's attention, creating a great experience for the consumer drives loyalty. It's no longer good enough to just "be there".

Companies have to be wiling to explore these edges of attention to create opportunities to draw these new customers to their products and services.

It's not always easy to find people who have that enthusiasm. Although from what I hear from Apple, their employees are pretty much the guys who wake up in the morning and want to change the world. I think they have successfully fulfilled that objective.

@Jason - I think in many respects it used to be true. What I am hearing today is evidence that Microsoft is listening and working on products and services that people want. The Q&A at the end was very informative, and candid.

@Rinks - I believe there are more interesting ways to disagree with someone. Remember that this is my blog/home and that everyone is a guest. Thank you for respecting the space.

The comments to this entry are closed.

Subscribe

Enter your email address:

Delivered by FeedBurner

Advisory Boards


As seen on

Social

Marketing that makes business sense


Conversations


Book Reviews


Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.

Disclaimer

  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni


  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2014 Valeria Maltoni.