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I think distribution and media have been a bit of a crutch for those companies that have not believed enough in their product and service to work the customer angle, too.

Thank you for your kind words, and for the inspiration.

Great post Valeria.

One key thought on "the old way marketing planning was done." One reason why this doesn't work is that marketers no longer have to look at what magazine or website to slap their marketing message around - they now have the ability to communicate directly with their customers and prospects - without the distributor (media) getting in the way.

Keep up the great work!

Well said, Peter. I think it's also "hey, there's this new conversation going on that we can learn from to figure out where our products fit in."

Micro blogging may be good for fast connectivity, yet leave too much room for misinterpretation (or having to interpret) in a conversation. That's why it's good when integrated with other media. Alas I am starting to see a lot more spamming from entities on Twitter.

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