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Paul,

It was fun. Albert has great stories and as you can hear, a presence at the mike.

"Herein lies the challenge for marketers. They are struggling to live in this environment because their mindset is to sell something. And the social media mindset is tell something, share something."

That's a great takeaway from this conversation -- one of many.

Thanks for the interview Valeria. Enjoyed reading and listening very much.

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