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Valeria,

I've kept the phrase "what would you do if you knew you could not fail?" on my desk since I went into business 10 years ago. It's been my informal mantra and the phrase that helps me ensure I'm thinking big enough about what I'm doing.

I love that you've invited all of us to write our Age of Conversation segments with that in mind!

Excellent post, Valeria. And a relevant challenge. Throwing caution to the wind has become a sort of mantra the past year for me. The number of professional risks I've taken over the past year makes me stagger a little in retrospect (if I let it), so I can truly appreciate your comment. And while my essay has already been drafted, it reflects the spirit of your question.

Looking forward to co-authoring with you and this amazing group!

@Tammy - thank you for kicking off this conversation. I suspect many think along the same lines. Sometimes we get lazy and go for the punchy question or quote. The more I was thinking about the "assignment", the more I was seeing opportunity.

@Tim - I would expect nothing less from you and I'm sure of the many on this list. The post was a good reminder to me that if we get it we have the chance to show how.

Interesting and thought provoking piece.

It seems that from the time we are children in school we are taught that failure is to be avoided at all costs. My biggest and deepest learnings in life have been from failing, be it big or small.

If I thought about failure going in to may of the initiatives I have undertaken, I would have put the brakes on.

I believe we should banish the question "What if" unless there are positive words attached.

Failure is not an option, so aptly put by Susan B. Anthony. One may sometimes move in another direction, but that is not failure.

I used to think I failed at life - until I realized I have never tried to live.

Now, I succeed at life...there is no bigger task in my world. To succeed at life is to rise every day and do what needs doing.

Failure is not an option.

It's a bold question, Valeria, and thought-provoking. Is it realistic, however, or just slightly over the border of delusional? (we do fail, after all). How about this variation: What would you do if you knew that failure is OK? Just musing...

@Michael - this is a smart group of people for sure. Yes, failure is an option. We should not manage to avoid failure. So the point is to look at things from a different perspective and not get caught in being literal (or right).

@Yvonne - it's a mantra, a rally, a departure to think positive. Yes.

@Steve - glad this caught your attention. How about: failure is OK, failure is an option.

Hi, Valeria .. I love this post - thank you for putting your own spin on the promotion of the AOC2. I've been putting off writing mine b/c I wasn't sure how to add some value. You've given me some inspiration! Looking forward to seeing your contribution to the book!

Thank you so much for reaching out, Kate. And thank you for adding me on Twitter. I'm sure your post will be interesting and fun; your blog exudes both. Looking forward to reading your take on AoC2.

You have such a wonderful way of phrasing things.... thanks, as always, for giving me something to think about.

See you next week!

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