Potable Marketing - My Presentation at MCAD+MIMA
This is the presentation with sound, from the MCAD+MIMA event Monday night. I know it's rather long (33:21) and I sound very Italian.
Thanks to Tim Brunelle and to the excellent people at MCAD and MIMA for making this happen. It was a sheer joy meeting the students and having some quality time with all who came out to attend the evening event. I had the privilege of meeting other bloggers - Joe Raasch, Greg Krauska, Albert Maruggi, Paul Isakson with whom I have been exchanging comments and having conversations for some time.
Cory Vandenberghe, who I met on Twitter, made the time to join us. I am especially encouraged by creative director Dion Hughes who is a natural storyteller - I think we will see some great blogging from Dion in the near future. If you were there and I forgot you, leave me a comment here so I can amend the post.
And talking about participation, today at The Blog Herald, we are looking at the 7 types of comments that matter.
Valeria,
Thank you for an engaging presentation and great conversation at dinner. Your ability to connect with MCAD students, people in various industries and those with years of experience is a testament to your passion for marketing and skill as a presenter.
You made the conversation relevant to each person.
'Til next time,
Joe
Posted by: Joe Raasch | March 07, 2008 at 09:41 AM
Sharing your perspective, and a glass of red wine, was great way to start the week. You kept everyone at DWS table talking well into the night after you left. Thanks!
Posted by: Patrick | March 07, 2008 at 10:11 AM
Valeria,
I'm glad you got this out there with audio so that I could satisfy my curiosity. Great job.
Hope to hear you speak in person some day.
Posted by: Chris Wilson | March 07, 2008 at 10:14 AM
So what's wrong with sounding "very Italian"?
What a delight to get a sense of the Conversation Agent in action!
Keep creating...personality...and POV,
Mike
Posted by: Mike Wagner | March 07, 2008 at 06:13 PM
@Joe -- Thank you for your kind words. It was such a treat to finally meet face to face. And congratulations again for your new job. The city of Minneapolis is lucky to have you.
@Patrick -- people never forget someone who engages in the conversation. Thank you so much for the glass of red wine. I do owe you a sit down at some point and I do not forget kind gestures. Keep me in the loop on your projects, please.
@Chris -- the Q&A was the best part, I do well with unscripted and I have a contagious laughter (modestly). Looking forward to meeting you in person one day soon. You have a fresh blog, great design, too.
@Mike -- nothing wrong with it. In fact, it is a tremendous asset to me :) One day, Mike we shall have the opportunity to be in the same room. I've learned a lot from you so keep creating... conversations on brand ownership.
Posted by: Valeria Maltoni | March 08, 2008 at 01:20 PM
Valeria - I didn't get a chance to meet you, but was at the venue for your presentation. It was very thought-provoking. Thank you for making the visit - you have a new fan!
Dan
Posted by: Dan Knutson | March 08, 2008 at 03:19 PM
A lot of that stuff you said went right over my head zoom! Thats mostly because I couldnt understand a word you were saying becasue of your thick accent. ut I did get that you are that that traditional ways to marketing or selling to people is wrong and i agree!
Posted by: mlm guru2 | March 09, 2008 at 04:23 AM
@Valeria: Thanks for making this available. Some interesting insights.
@Mim: That was a pretty rude comment. Have you ever worked internationally with people for whom English is a second language (Asians, Europeans, Latin Americans)? That's most people. What it takes to comprehend them is about 20 seconds of focus and you're there.
Posted by: Roger von Oech | March 09, 2008 at 08:58 AM
@Dan - thank you for your kind words. It is always hard to get to talk with everyone at events and am glad you touched base now.
@Roger - That comment was rude in two ways - it was inconsiderate and it was link baiting. I took the teeth out of the baiting and what you've got now is a plain example of what one should never do. Even in anonymity this speaks volumes about the person who left it.
As for the accent, which I know is not that thick, I am reminded of a colleague I had from Georgia. The first time we talked with each other, we each could not fully understand what the other said. Regional accents can be thicker than international ones.
Posted by: Valeria Maltoni | March 09, 2008 at 09:31 AM
Valeria, thanks for spending a valuable Monday night sharing your wisdom. It was a watershed moment for me. How about that Conversation IS the Future of Advertising?
Posted by: Dion Hughes | March 11, 2008 at 12:23 PM
Thank you, Dion. You have great stories to tell and a unique point of view, which I know will play well online.
Posted by: Valeria Maltoni | March 11, 2008 at 04:45 PM
Your presentation style is conversational (Great!)...thanks for having audio available. "Conversation Agent" is so awesome that I stayed up late tonight...
Posted by: Vivek Chaudhuri | April 07, 2008 at 03:27 AM
Hi Valeria, next time you are in scenic Minneapolis, I would like to invite you out to see JOBDIG and have a cup of coffee. I like your stuff!!
best, GL HOFFMAN, Minneapolis
Posted by: GL HOFFMAN | April 18, 2008 at 09:46 AM
Valeria
what an amazing forward thinking presentation you inspired me and g-d bless you.
pinny
Posted by: Pinny | April 18, 2008 at 11:55 AM