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Hi, Valeria -- thanks for the link!

I do think this is really big news, one of those inflection points such as the transition from radio to TV. For the past 10 years of search engine marketing, it's been all about single-dimensional text and the links between different pockets of text. (Okay, with a few twists for photos, videos, and maps.) Now we're talking about multi-dimensional structured data -- and very intriguing ideas about how it may be presented in the flow of a user's search experience.

I'm sure momentum will really take off once Yahoo! releases this and people can see it action. And hopefully Google will follow suit. The potential of an explosion in search innovation over the next 12-24 months is incredibly exciting and full of opportunities for marketers to differentiate themselves in the search medium.

SEO++ is going to be a real trip!

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