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I don't think it is necessarily difficult to do, just different to do. I would say you mentioned the one thing I dislike the most about corporate social media, which is the lack of opinion. Opinion is really what makes an article different and meaningful for me, but when you take that away you are left with a bland piece of copy, rather than an intriguing story.

MattG

Could it also be because social media dynamics are not about keeping score? Just a thought. This need to measure everything will be the death of marketing. It will start begging the question - what have you done for me this moment more often. Some will not like the answer.

Looking forward to reading your post.

Irregardless ;-) of the generalized generalization statement, this is a good post. I've been working on formulating why metrics in social media are so hard to pin down and I'm coming to the conclusion that it's because they require generalization.

I'm going to take a few more ideas from this post (with credit given) but don't want to spoil it. :)

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