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Having said that, can authenticity be fabricated as many alluded to in the comments to that case study Francois linked here?

Thank you for reading and following this conversation, Mariana.

Authenticity is the only way that brands can go. There's no other way to build a strong relationship with customers and stake holders.

Mario -

You say something I have observed in me many times here:

"We can't always affect the perception we give off, as momentary passion, biases, and other circumstantial elements will contribute to the formation."

Does it help to be present to the current moment? That's what I called listening in the post. I think it does.

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