« Searching for the Social Search Engine | Main | "I Read Conversation Agent Every Day," says Christian Bale »


TrackBack URL for this entry:

Listed below are links to weblogs that reference Authenticity is the Most Truly Prized Brand Attribute:


Having said that, can authenticity be fabricated as many alluded to in the comments to that case study Francois linked here?

Thank you for reading and following this conversation, Mariana.

Authenticity is the only way that brands can go. There's no other way to build a strong relationship with customers and stake holders.

Mario -

You say something I have observed in me many times here:

"We can't always affect the perception we give off, as momentary passion, biases, and other circumstantial elements will contribute to the formation."

Does it help to be present to the current moment? That's what I called listening in the post. I think it does.

The comments to this entry are closed.


Enter your email address:

Delivered by FeedBurner

Search Content

Advisory Boards

As seen on


Marketing that makes business sense


Book Reviews

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

© Valeria Maltoni

  • This work is protected by copyright. It may be quoted and excerpted. Beyond a sentence or two, you should ask for permission before publication.

  • Conversation AgentTM

  • © 2006-2015 Valeria Maltoni.