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Anne:

I like that a lot. It's like "you are right" in customer conversations - from your point of view you are anyway, and until I acknowledge you, we're not moving passed the issue to the solution. Thank you for adding to the idea.

When I read recently about improv, one of the points that stuck with me is that when someone shoots you a line, your response is always, "Yes."

Thanks for your thoughts on this. Be well!

That's why I have been writing about the return of context marketing. Both the tools and the dynamics are taking us (back) there.

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