Conversation Agent - Valeria Maltoni - How Are Buying Decisions Made?

« Is the Tiffany Network Pawning the Family Jewels? | Main | Top 10 Reasons Your Customer Service Fails »



Now let's try and read the post and see what it says ;-) First off, I am not talking about social media when I share the work of the center for Cultural Studies & Analysis - I'm talking about people and how we behave. Nobody can predict the future and nobody can control anyone, agreed.

If we follow so far, then the simple poll was for social media advisers to vote for themselves the category in which they think they fit. That's all. No need to get defensive or to think that I am advocating something that I am in fact not saying.

A further thought - every conversation is a negotiation, whether you admit it or not. It's a departure to (hopefully) get to a new place. What's real? Who decides that?

Social media, as it is today, is too diluted and subject to "FADs" to be usefully definable and measurable today.
The closest thing is the BIQ metric. But that is a monitor, not an instigator.
I am an x-marketeer, but I find the concept of thinking you can leverage social networking (SN) as a marketing tool, pretty cheesy. It's also upside down. Social networking is where people react to X, not really where X is experienced.
Using SN as a backdoor to make it an experience, is the sort of thing SN users will rebel at and we've already seen some SN marketing campaigns backfire badly.
When you look at systems that are proven to have worked "previously" like Frank Kern's Mass Control, Jeff Walkers PLF1, Mark Joyner's Mind Control, we can see that SN is still not the instigator, but the exponential'ifier (that isn't a word but...).
Marketeers need to stop thinking they can control peoples thoughts. It's not nice, doesn't work reliably and misses the point of marketing.
With my own system, "Get Real", we don't even try to manipulate people, for the reasons I've just stated.
Can you work out what we do, do? No it isn't that!
Marketeers need to stop trying to use technology to leverage experiences and go back to the core values of having something worth experiencing.
Only upside down cakes work upside down.
IMHO it's as simple and as complex as that.



Thank you for providing input from your perspective. I actually think that we are more predictable than we think we are ;-) Especially when it comes to life stage and context. What the center studies is especially useful and significant for entertainment companies and group behavior. the idea is to design an environment that is integrated with individuals' preferences - what they seek as values.

It's amazing how much one can learn from observation. Data is one piece of information, cultural implications for behaviors is a whole different ball game. I recommend this a lot - you might enjoy Bob Johansen's book "Get there Early" about using foresight to insight to action. It is aligned with your thinking about the future.

The comments to this entry are closed.

Conversation Agent

  • Since 2006, Conversation Agent focuses on the impact of technology in business, culture, and human behavior. At Conversation Agent LLC, I help organizations and brands develop and communicate their full business / product value consistently.


As seen on

Advisory Boards

Marketing that makes business sense


Book Reviews

  • Conversation Agent participates in the Amazon Services LLC Associates Program. It provides a means for Conversation Agent to earn commissions by linking to Amazon.

Comment Policy and Social Guidelines

  • This is my blog and not a public space. Critical discourse is welcomed. However, inappropriate comments will be deleted. See my social guidelines for reference.


  • The opinions blogged herein represent only those of Valeria Maltoni and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.